INTEGRATED CAMPAIGN
Our friends at Eucerin wanted to show how their formulation stacks up against competitors’. The trouble was, Complete Repair Cream was facing low brand awareness, getting lost in a saturated market of sames. Then, while exploring the aisles one day, a distinctive and eye-catching solution stood out amongst a sea of ceramides. The red-lid skin replenisher that goes beyond the other guys, to help you uncover your best skin.
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Copywriter - Pipsan Docherty
Art Director - Andrea Polaskova