Elephant Trail is a concept tea brand with an earthy, rich palette and minimalist look. The elephant logo alludes to the brands' Thai roots honoring the country's official national animal and symbol of fortune and luck. Every flavour of tea is reflected in it's own packaging color scheme while maintaining the consistent feel through structure and the layout. The boxes have preserved a minimalistic feel with subtle luxurious touches through the embossed pattern on the box edges and foiled logo.
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Logo design
Packaging Design
