We aimed to educate first-time and family SUV buyers about Jeep 4x4 technology, highlighting its superior braking, handling, and traction compared to AWD in extreme weather. Consumers often associate Jeep 4x4 with off-roading rather than winter driving, so we used Facebook Instant Experience for a virtual test drive through various seasons and terrains, providing engaging, long-form content to inform our audience.
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Copywriter - Jordon Lorusso
Animator - Danny WIlliams
