NATIONAL CAMPAIGN
To encourage Canada’s Raps fans to actively make small moves towards better health with Sun Life, we disrupted passive viewership with a fourth wall-busting creative.
To encourage Canada’s Raps fans to actively make small moves towards better health with Sun Life, we disrupted passive viewership with a fourth wall-busting creative.
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Copywriter - Pippy Docherty
Art Director - Andrea Polaskova
National TV
Social & OLV